Envision Agency to Launch InsideLegal™ Blog

InsideLegal blog to provide inside scoop on legal technology news, happenings, and battle tested marketing and PR tips and tricks

ATLANTA, GA – February 5, 2008 – Envision Agency, a leading full-service marketing, strategy and PR firm serving the legal technology industry, today launched www.InsideLegal.com, a blog exclusively focused on important business issues affecting the legal technology industry. The blog will cover topics including industry comings and goings; marketing strategy; PR best practices, and industry trends and technology developments. InsideLegal will also cover the UK market and Australia.

What makes this blog unique and worth adding to news aggregator is not only the breadth of legal technology topics covered, but also the array of contributors and opinion variety. InsideLegal’s “guest blogger” concept will allow readers to glean interesting content from a collection of industry experts including consultants, vendors, firms, media, as well general business and strategy contributors. Other InsideLegal “features” include “tech battles” pitting competing software and service vendors against one another in an application-specific “war of words”.

“InsideLegal is appropriately named since its goal is to provide an insider perspective into the familiar legal industry,” stated JoAnna Forshee, CEO of Envision Agency. “Our blog will be diverse, colorful, informative, and updated on a regular basis.”

Blog topics will include:

• Marketing trends & PR tips and tricks: Includes content focused on marketing and PR trends and how-to article posts on PR, media planning and publicity.

• Industry comings and goings: Covers new hires, recent departures, who is “moving and shaking” in the space, and timely mergers and acquisition news.

• Vendor relations: Canvases all topics affecting vendors working in the industry - securing speaking opportunities; pitching byline articles; technology trends; and broader legal industry developments.

• UK/Australia industry coverage: What is happening “across the pond”? With the industry becoming increasingly more international, it is important to learn about the legal industry’s workings in other regions.

“We look forward to providing content that will truly benefit readers with their daily pr and marketing challenges. It’s a true scenario of “news you can truly use” versus posting content that no one can relate to,” said Jobst Elster, VP of Envision Agency and regular InsideLegal contributor.

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About Envision Agency LLC

Envision Agency, located in Atlanta, provides general marketing, industry strategy and PR assistance to companies that market their products/services to the legal community.  Available services include marketing planning, branding and positioning, media planning and concept creation, public relations, events marketing programs, and industry partnership programs.   For more information about Envision Agency, visit www.envisionagency.com or call 770-438-1908.