Full-Service Marketing Firm grows out of vendor

demand for cost-effective marketing assistance

ATLANTA, GA – December 10th, 2002 – Envision Events, an events marketing company for legal technology vendors, today announced the launch of Envision Agency, a full-service marketing firm for the legal industry.  In addition to the events marketing services offered under Envision Events, Envision Agency will offer marketing planning, product positioning, branding, advertising, direct marketing as well as public relations services. 

“Over the past year, we have seen burgeoning demand for an affordable one-stop marketing service provider in the legal technology marketplace,” said JoAnna Forshee, Envision Agency CEO. “Many of our clients are becoming more strategic about their marketing and advertising initiatives and are looking for a balanced marketing plan. We firmly believe in integrated marketing and the benefits of promoting products and services through multiple channels including events, advertising, PR and direct mail.”

Envision Agency specializes in marketing services for legal technology firms based on keen understanding of the legal vertical and the unique marketing challenges faced by firms, especially upstarts and smaller niche shops. “Just because you’re small and have limited resources, doesn’t mean you can’t implement an integrated marketing campaign,” says Forshee. “People hear marketing, think of Microsoft and IBM, and are skeptical about the marketing prowess of smaller companies. Based on our experience, the most important element of successful marketing is understanding your market and competition. Once you’ve mastered the ABCs of “What business am I in?”, “Who is my competition?”, and “What’s my distinctive competence?”, execution is manageable and realistic.

Envision Agency will also continue to produce Legal Marketing News, a FREE monthly newsletter for legal vendors.  For more information, please visit www.envisionagency.com.

 # # # 

About Envision Agency

Envision Events, located in Atlanta, provides general marketing assistance to companies that market their products/services to the legal community.  Available services include marketing plans, advertising plans and concepts, public relations and events marketing programs.   For more information about Envision Agency, visit www.envisionagency.com or call 770-438-1908.