SEPTEMBER 2002
Legal Marketing News is a Free Online Publication Offered by Envision Events for Legal Vendors
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PUBLICATION
SPOTLIGHT
Legal Management Association of Legal Administrators 175 E. Hawthorn Parkway, Suite 325 Vernon Hills, IL 60661 (847) 816-1212 Website: www.alanet.org/periodicals/printcenter.html Mission: To be the first information resource for legal managers seeking answers to administrative questions in their offices; and to be a beacon highlighting the profession of legal administration to others in and outside the legal industry. Main editorial focus: business issues including HR, technology, finance and facilities in law firms. Frequency: Bi-monthly Total Circulation: 90,000 Years in Circulation: 21 Who Reads: Legal administrators in private firms and corporate/government legal departments; managing partners; solo practitioners; HR managers; IT managers; facilities managers. Firm Size of Readers: 1-14 attorneys: 32.52% 15-29 attorneys: 21.40% 30-74 attorneys: 22.31% 75-149 attorneys: 12.13% 150 and above: 10.04% unknown: 1.6% Staff: Editor-in-Chief: Jay Strother Advertising Contact: Rich Murowski, Sovereign Advertising, (630) 980-6570 Subscriptions: Editorial
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EVENTS
MARKETING
Additional Costs to Consider When Designing a New Booth When it comes to designing a new booth, most companies focus on the layout and graphics and don't take into consideration the aspects of the booth that will cost or save them money each time they exhibit. With a little forethought and planning, you can make a significant dent in your exhibit costs at each show on your calendar. Weight of your exhibit is an important factor considering that you must pay for drayage at each show. Drayage is the cost, based on weight, that you pay the union to deliver your booth to and from the delivery truck or warehouse. Another consideration is storage costs. If you store your booth at an exhibit house, the storage is billed based on the bulk of your crates. The more compact your cases, the less you will pay. The final consideration is setup and dismantle costs. Since labor is charged by the hour, the complexity of installing your booth directly affects your show expenses. When it comes to exhibiting, every little bit you can save helps. By planning ahead, and taking all factors into consideration, a new booth purchase can create a leaner and meaner exhibit program while giving your company a more impressive image at industry shows. For more information on exhibit design, contact JoAnna Forshee at 850-671-4798 or jf@envisionevents.com. We can help you design your new exhibit, whether big or small, and we typically save you enough to cover our fee!
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PEOPLE YOU SHOULD KNOW
Ross
Kodner
Title:
President/CEO, MicroLaw, www.microlaw.com Contact info:
rkodner@microlaw.com,
414-476-8433 Background:
18 years as an
attorney-turned-legal technology consultant, CLE speaker and
author on legal technology topics across the world. Over 600 law
firms and legal departments served. Over 1100 presentations on
legal technology topics since 1985 and 300+ articles. Feels like a
lifetime...but it’s still a blast every day! 1986
graduate of Marquette University Law School – Law Review member,
licensed to practice in Wisconsin. Industry
Involvement: I have heavily been involved in National, State
and Local Bar activities for many years including serving on the
ABA TECHSHOW Executive Board for five years and serving as the
Chair of the ABA Law Practice Management Section’s Computer
& Technology Division for four years, among other things. I
have been the Co-Chair for CLE Planning for the Mid-Size Firm and
Small Firm tracks at all U.S. LegalTech events since 1999, working
with my friend, Andy Adkins from the Legal Technology Institute. I
was a long-time columnist, co-writing “The Circuit Court” for
Law Office Computing for many years. I have organized and run the
unique Annual Consultants and Technologists’ Dinner which is
held during ABA TECHSHOW every March/April in Chicago. This
lavish, invitation-only social event brings together 120+ of the
legal technology marketplace’s top influencers and
decision-makers as well as leading vendors and sponsors. Hobbies:
My kidlets are the ultimate hobby – Jordan’s 11 and Hayley’s
still in her terrible two’s at 6. Second
runner up would be my pathetic but lovable little car collection
– my “baby” is a ’78 Triumph Spitfire named “Tricia”
– have had her since ’86 and she’s definitely a member of
the family. The other one is “Joachim” – he’s a 1974 BMW
3.0CS coupe – a big German cruiser with room for the kidlets. |
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UPCOMING SHOW SPOTLIGHT
American Corporate Counsel Association (ACCA) – Annual Meeting October 21-23, 2002 Grand Hyatt - Washington, DC Description of Attendees: 100% In-House Counsel, drawn from ACCA’s 13,500 members. ACCA’s membership represents over 6,000 entities, and has members in 49 of the Fortune 50, 97 of the Fortune 100 and 465 of the Fortune 500. Number of Attendees: 1,000 in-house counsel attendees, plus faculty and sponsors. General
Information: The
ACCA Annual Meeting is the largest single gathering of in-house
counsel in the country. The
primary focus of this meeting is to provide in-house counsel with
relevant educational programming and CLE credits. Sponsors
consist of law firms and companies that provide products and
services to the in-house legal community. All
cocktail parties, breakfasts and session breaks are held in the
exhibit hall, providing multiple points of contact for sponsors to
meet with potential clients as well as solidify relationships with
existing clients. The
vast majority of sponsors are repeat sponsors from previous years,
and we normally sell out with a waiting list by June for an
October meeting. Currently, we have 2 spaces available
for an investment of $18,500. Future
Dates: October
2003 - San Francisco,
CA October
2004 - Chicago, IL For more information on ACCA ‘s Annual Meeting, visit www.acca.com, or contact Breena Jacobs at 202-293-4103 x336 or jacobs@acca.com. |
For a list of all the major legal shows, visit www.envisionevents.com/links_legal.htm. For a
complete listing of legal shows including regional shows, visit www.nathanslegalmarkets.com.
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JoAnna Forshee, Editor
Envision
Events | 850.671.4798 | www.envisionevents.com
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