AUGUST 2002

 
 

Legal Marketing News is a Free Online Publication Offered by Envision Events for Legal Vendors

 
     
 
PUBLICATION SPOTLIGHT 

Law Technology News 

American Lawyer Media

345 Park Avenue South

New York, NY 10010

(800) 888-8300

 

Websitewww.lawtechnews.com  

The website has been recently re-designed and now includes additional web-only content.  The new print layout to be unveiled in September.

 

Mission:  To de-mystify technology.  People need to understand technology and how it effects the basis for how they practice law.  Law Technology News (LTN) provides the tools to assist in evaluation and understanding of technology.  LTN does presume the reader has a fundamental knowledge of technology.

 

Frequency:  12 monthly issues and 2 buyers guide

 

Total Circulation:  43,000

 

Readership:  104,000

 

Years in Circulation:  Established in 1993.  2003 will be the 10th anniversary.

 

Who Reads:  Law Technology News (LTN) reaches a large, varied audience.  Everyone from the rural solo practitioner to the most sophisticated IT director in a global firm.  Reader's titles include IT Director, Corporate Counsel, Government Lawyer, Vendor, Consultant, IT Staff, and Attorneys/Partners.  Most of the readers are decision makers.  

 

Firm Size of Readers:  

33.2%   1-9 attorneys

  7.6%   10-91 attorneys

11.8%   20-99 attorneys

  5.3%   100-249 attorneys

  5.8%   250+ attorneys

(Remaining percentage consists of corporate counsel, government lawyers, vendors, consultants, etc.)

 

Staff:

Kevin Vermeulen - Publisher

Joseph Mennella - Associate Publisher

Monica Bay - Editor-in-Chief

Shane Deleers - Managing Editor

Jay Twitchell - Assistant Editor

Roberto Jimenez - Art Director

 

Advertising Contact:

Joseph Mennella
(800) 888-8300 ext. 6242

(212) 545-6242
email: jmennella@amlaw.com

 

Subscriptions:
(212) 545-6232 Fax: (212) 696-1845
email: custserv@sunbeltfs.com

 

Editorial Contact:
105 Madison Avenue
, 7th Floor 

New York, NY 10016 

(800) 537-2128 ext. 9081 or (212) 313-9081
email: lawtech@amlaw.com

 

Law Technology News Editorial Guidelines

 

 

 

Envision Events is a full-service marketing

firm specializing in the legal industry.  

www.envisionevents.com

850-671-4798

 

 

PEOPLE YOU SHOULD KNOW  

Peggy Wechsler

Title: Program Director and Vendor Liaison, LawNet, Inc. (www.peertopeer.org)

Contact info: 714.969.9211, peggy@peertopeer.org

Background: Worked in the legal field for over 25 years (since I was in Kindergarten). Prior to joining LawNet, I worked as an IT Director for a law firm in San Antonio, TX and served LawNet in a volunteer role for many years.

Hobbies: Family activities, reading, shopping with girlfriends, exercising, walking, motorcycle riding, enjoying life!

Pet Peeve #1: Negativity

Pet Peeve #2: People not attending the LawNet Conference! Hope to see you at LawNet 2002: Reflection & Vision!

Busiest Day of Week: Everyday except Fridays. I LOVE Fridays.

UPCOMING SHOW SPOTLIGHT 

 

 

LegalTech New York September

September 19-20, 2002

The New York Hilton

LegalTech September in New York is happening September 19 & 20 - and there’s no better place to be!  The vibrancy of the New York market is a great start to fall and there’s no better venue to position your company in front of the industry. 

The size of the legal community, the diversity of practitioners who attend, and the fact that we are the biggest event of its kind on the east coast are some of the reasons to participate.  In any economy, visibility and selling agility will keep you ahead of the competition.  You get both at LegalTech September in New York.

Did you know that we sell more Law Firm Passes for the New York events than any other venue?  That translates into a solid showing of legal teams-- those with a vested interest in the technology and its usage through their firm.  The Law Firm Pass is a proven performer for drawing the IT /MIS and CIO titles along with attorneys, managing partners and general counsel.  You’ll be able to stretch you marketing muscles with this diverse crowd.

We anticipate a strong attendance; based on our January numbers and the history of this September show -- now in its 5th year.  Despite economic uncertainties, your presence in this market indicates your dedication to your products, services and your customers.  It’s reassuring now, and will be remembered in the long haul. 

With 3 conference tracks, LegalTech is by far the most relevant conference for all practitioners. Sessions cover both familiar and new technology, which will also draw an attendee mix: the decision-makers, the facilitators, the trainers, and the end-users.  Expanded programming includes sessions presented by LawNet and we’re happy to be welcoming back the Association of the Bar of City of New York and The New York State Bar as co-sponsors.

“Legal Tech has become a vital part of our marketing communications activities.  The Legal Tech New York shows afford us a great opportunity to put the organization in front of members and potential members” quotes Richard Martin of the New York State Bar.  

For your opportunity to be out in front of your customers and potential customers, visit www.legaltechshow.com or contact Rob Hafiz at 651-578-7831.

GOOD NEWS!  LegalTech San Francisco numbers are up!  Registration is well ahead of last year’s event, and we’re taking it as an optimistic sign in a cautious economy.  If your marketing strategy includes the west coast, this is a great opportunity to reach your market as part of the #1 legal technology conference and tradeshow in the world.

For more information on LegalTech New York or any other LegalTech show, visit www.legaltechshow.com, or contact Rob Hafiz, Director of Sales, at 651-578-7831 or rhafiz@amlaw.com.

 
     
 

For a list of all the major legal shows, visit www.envisionevents.com/links_legal.htmFor a

complete listing of legal shows including regional shows, visit www.nathanslegalmarkets.com.  

 
     
 

 

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JoAnna Forshee, Editor 

 
     
 

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