AUGUST 2003

 
 

Legal Marketing News is a Free Online Publication Offered by Envision Agency for Legal Vendors

Mission:   To help legal vendors decide how and where to spend their marketing dollars.

 
     
 
PUBLICATION SPOTLIGHT 

Law Firm Inc.

American Lawyer Media

345 Park Avenue South

New York, NY 10010

(800) 888-8300

 

Websitewww.lawfirminc.com

 

MissionAdvancing the Business of Law.  To provide the latest news and information about the products and services that legal organizations need to run as a business.

 

Frequency:  Quarterly

 

Total Circulation20,000

 

Years in CirculationNew publication!  First issue was April 2003.

 

Who Will Read:  Law Firm Inc. targets the executive suite of any legal organization - Executive Director, Chief Technical Officer, Chief Operations Officer, Chief Financial Officer, and Chief Information Officer - Anyone that writes a check! The functional areas covered will be marketing, management, finance, recruiting, human resources, technology, facilities management, and general counsel.  It will cover areas such as facilities management, insurance, purchasing technology, real estate, accounting, billing, recruiting, banking, etc.  Articles to include "Should you buy your building or rent?" and "Working with your accounting firm".

 

Firm Size of Readers:  

Law Firm Inc will be read by Law Firms with 50 or more attorneys.

 

Staff:

Kevin Vermeulen - Publisher

Joseph Mennella - Associate Publisher

Monica Bay - Editor-in-Chief

Shane DeLeers - Executive Editor

Robert Ambrogi - Managing Editor

Liza Garelik - Assistant Editor

Lee Ryder - Art Director

 

Advertising Contact:

Joseph Mennella
(800) 888-8300 ext. 6242  |   (212) 545-6242
email: jmennella@amlaw.com

 

Subscriptions:
(212) 545-6232 Fax: (212) 696-1845
email: custserv@sunbeltfs.com 

 

Editorial Contact:
105 Madison Avenue, 7th Floor 

New York, NY 10016 

(800) 537-2128 ext. 9081 or (212) 313-9081
email: lfi@amlaw.com

 

Introducing Our New Program...

PR Advantage

 

very simple... 

we help you get your company news out... 

 

Envision Agency will write and distribute your press release to our database of over 600 legal publication contacts for $1,000. OR You write it and we edit it and distribute it for just $350. Contact us today at 770-438-1908 for more information and a discount off your first order!

 

Envision Agency is a full-service marketing firm specializing in the legal industry.  

 

www.envisionagency.com    770.438.1908

 

PEOPLE YOU SHOULD KNOW  

Kingsley 

Martin

 

Independent Legal Technology Consultant

 

 

 

 

 

 

 

 

 

Contact Info: kingsley_martin@hotmail.com

 

Industry InvolvementToday, I am a consultant (working with a number of law firms and West Group in the development and deployment of West km), a writer (this year I completed a Workbook on Knowledge Management and have started another book intended as a blueprint for law office technology), and a teacher (an adjunct professor of law at Chicago-Kent School of Law).

 

Background: My background in legal technology is best described by Joseph Campbell, commenting on an essay by Schopenhauer: “When you reach an advanced age and look back over your lifetime, it can seem to have had a consistent order and plan, as though composed by some novelist. Events that when they occurred has seemed accidental and of little moment turn out to have been indispensable factors in the composition of a consistent plot.”  I may be more challenged than most in searching for the plan or consistency, but the wealth of experience has been exhilarating. I started in the profession with law degrees from Oxford University and Harvard Law School. I practiced law at a variety of law firms including Messrs. Withers (London), Skadden Arps (New York), Jones Day (Dallas) and White Koch (Santa Fe).  It was at the Santa Fe firm that I first started experimenting with computers, teaching myself the “C” computer language and building document assembly systems to help with my practice.  I spent the next several years developing software systems for Dorsey & Whitney (Minneapolis); then directing strategic planning at Jones Day (Cleveland); and as the CIO at Kirkland & Ellis (Chicago).

 

Hobbies: Sailing:  I have a J/80 moored not far from my apartment in Chicago.  It is very fast, and very wet; a perfect means to clear the head after a hectic day or long road trip.  My other hobbies include cooking (getting better), and golf (getting worse).

 

Pet Peeve: In an industry that should be constantly exploring new avenues, we are too often faced with close-mindedness.

 

UPCOMING SHOW SPOTLIGHT 

 

The 2003 LawPartnering Forum

November 5-7, 2003

Sawgrass Marriott Resort

Ponte Vedra Beach, FL  

 

This senior level executive conference offers face to face interaction in a non-trade show environment.  Current networking opportunities include two cocktail receptions, golf tournament, luncheon, two breakfasts and several networking breaks. A special feature at this year’s event include a special executive training workshop by Afterburners, accomplished military pilots who teach executives nationwide how fighter pilot planning, executing and debriefing skills can be put to work in Corporate America. Sponsorship & exhibit opportunities are available.

 

There are approximately 200 attendees including In-house Counsel, Law Firm Leaders, Legal Administrators and Suppliers.

 

For more information on The 2003 LawPartnering Forum, visit www.northstarconferences.com or contact Meryl Becker at 1-212-596-6070 or mbecker@northstarconferences.com.

 

 

Coming Soon....InsideLegal

The new online community

for legal vendors

 
     
 

For a list of all legal industry events, visit http://www.insidelegal.com/list.asp.  

 
     
 

Do you know someone that would be interested in receiving Legal Marketing News? Why not 

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JoAnna Forshee, Editor 

 
     
 

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