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FEBRUARY 2007 |
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Legal Marketing News is an Online Publication Offered by Envision Agency for Legal Vendors Mission: To help legal vendors decide how and where to spend their marketing dollars and keep them informed on the legal industry and trends. |
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U.S. Legal Industry Overview Understanding the Landscape 3rd Edition - Updated for 2007
Do you and your company understand the legal marketplace? Do you know where to go for statistic and trend information? Envision Agency has been involved in marketing to law firms for years, and we cannot tell you how often we come across companies who are either unaware or misinformed about basic legal statistics. We are referring to information that builds the basis of any market analysis or sales plan - How many law firms are there in the U.S.? What do the top rankings in the industry measure? Where can I go for insightful electronic discovery- specific information? Here is a breakdown of important industry statistics that we have compiled from various sources. Please note that this “overview” is to be treated as just that, and is no means an exhaustive list of legal statistics, research and trends. North American Firm Size Statistics (Sources: ABA; U.S. Census; Zapp Data (a division of Dunn & Bradstreet))
U.S. Law Firm Market Surveys and Rankings (Sources: Am Law 100; Am Law 200) Am Law Revenue Rankings
ILTA IT Spending Survey
Industry Trends & Projections (Sources: Tom O’Connor/LEDI, ACC/Serengeti Managing Outside Counsel Survey Report, Socha-Gelbmann Electronic Discovery Survey, Law Technology News, August 2006) by Tom O’Connor, Director, LEDI - exclusive to Legal Marketing News Legal Department Trends
Fourth Annual Socha-Gelbmann Electronic Discovery Survey Key factors driving the EDD market last year fell into five broad categories:
Mergers & Acquisitions (Source: Hildebrandt International's MergerWatch: Year End 2006, January 11, 2007) Law firm merger activity increased in 2006 with 58 total completed mergers and acquisitions involving U.S. law firms, up nine from 49 in 2005 and 48 in 2004, according to Hildebrandt International, leading consultants to the legal industry. The largest merger of 2006, based on the size of the smaller firm, was the merger between Thelen Reid and Brown Raysman. The second largest merger of 2006 was Bingham McCutchen with Swidler Berlin. Rounding out the top mergers were Buchanan Ingersoll with Klett Rooney, Cooley Godward with Kronish Lieb, and Kelley, Drye and Warren with Collier Shannon Scott. Only two US firms were involved in cross-border mergers in 2006, both in Paris, France. Orrick Herrington doubled its presence in Paris with the addition of Rambaud Martel in January 2006. In June, Fried Frank Harris acquired the Paris -based bankruptcy boutique of Lantourne. Looking ahead to 2007, merger activity is expected to continue at an active pace. There are already fourteen mergers that will be effective in the first quarter of 2007. These include the significant combinations of Kirkpatrick & Lockhart Nicholson Graham with Preston Gates to form K&L Gates; Reed Smith with Sachnoff & Weaver and with London-based Richards Butler; Drinker, Biddle & Reath with Gardner Carton & Douglas, and Day Berry & Howard with Pitney Hardin. These five combinations are larger than all but the two largest mergers in 2006 (based on the size of the smaller firm). # # #
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Envision Agency is a full-service marketing firm specializing in the legal industry.
www.envisionagency.com | 770-438-1908 |
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Envision
Agency | 770.438.1908 | www.envisionagency.com
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